CAN DESIGN: Bad Design. Why would you put the entire design in black and white? I would have chosen to use a big red S and then the rest of the can could be supplemented by blue.
CAN DETAILS: 16 oz, 130 calories
PRICE: 2.29 per can at Albertsons.
WEBSITE: No official website! How stupid is this? If Sobe and The Superman movie have a joint promo deal going here wouldn't they set up a website that both promotes the drink and the movie? Or at least from Sobe's perspective, I would have done a Sobe site with a tribute to Superman. Maybe throw in a silly flash game and a screensaver. But there's nothing. I realize the Superman Logo will sell cans off the shelf, even if it is in black and white, but not having a website to go along with the promo idea is pathetic from a marketing standpoint. There's not even a mention of it on Sobe's official site.
BUT there is a phone number on the can. So I called... And another strike-out. It's nothing but a consumer line with a woman who sounds like a middle-aged housewife bored with life. I even hit the option to go to "promos" and there was no mention of this Sobe Superman drink.
If you want to call yourself without buying the can the number is: 1-800-588-0548
TASTE: Nothing original. Sweet, carbonated and plant-like. Includes Ginseng, Guarana and Yerba Mate. Did you know that Guarana is chemically identical to caffeine? Here's a site with Guarana background.
AFTERTASTE: Has an aftertaste like you just chewed on a plant. That may be the yerba mate which is made from dried leaves, but I'm not sure. I have to do some taste testing on drinks that isolate these ingredients instead of throwing them all into one can. This aftertaste is pretty common in many of the energy drinks I've tried and to be honest I don't care much for it.
SUSTAINED EFFECTS: I think every energy drink gives you a boost for a couple of hours and then you crash and burn similar to drinking coffee. So nothing special. I can tell you I didn't feel like Superman.
OVERALL: Kind of blah, unoriginal, lackluster promo drink. Where's the website? A poorly designed can in black and white? And nothing original about the taste. I guess I shouldn't complain about the taste too much as I've found there are only a few combinations when it comes to energy drinks but this is a "Superman" energy drink. All in all, it's a boring promo drink.

GENERAL COMMENTS: There's not much to write about this drink and that is what's really disappointing. I picked it up at the grocery market thinking Sobe Superman would be interesting to review. It's not. I can't recommend it unless you're a diehard fanboy and want to collect the can.