If 1 can is 2 servings and per serving is 260 calories than drinking the entire can would mean you have consumed 520 calories.
Sobe's site designer made the mistake we all would when reading the can. That is we expect the calories listed to reflect the entire contents of the can. What Sobe is doing is making the calories look like less by dividing them into two servings. As if most Energy drinkers don't down their entire drink in one sitting.
If Sobe's site designer was fooled than how many people actually take the time to read through this subtle deception.
I don't care how much Sobe Adrenaline Rush you buy, I'm still not sleeping with you. |
COMPANY: South Beach Beverage Company
CAN DESIGN: A very attractive can design. Because this is a juice-flavored energy drink the can represents it with warm colors and the crawling lizards that are a staple mark of Sobe's image. It doesn't really scream "rush" though, so while the design is attractive it doesn't quite represent the hype of the name "Adrenaline Rush."
CAN DETAILS: This comes in two different sizes but I got the 16 FL OZ, 130 Calories, Boasts having L-Carnitine, d-ribose, and Taurine. Let's not pretend that we know what those ingredients actually do. It's just more hype to get you to buy--which is fine by me. The Soda Wars are brutal. The more hype, the better chances your product will survive the onslaught.
Interesting Note: The site details for the 16 FL OZ Can give a different calorie count than the physical can itself?
The can says 130 calories and the site says 260 calories.
The reason is on the the can it says per serving and that the can is 2 servings--which if you don't read carefully makes it sound like there are less calories. 130 calories times 2 servings equals 260 calories.
On the site however they've made a mistake in not following their effort to disguise the calorie intake and they give you all of the calories in the entire drink. But they still say the can is 2 servings so 2 times 260 technically speaking would be 520 calories.
I decided to be a nitpick and send Sobe an email on this.
If I get a response I'll post it as a follow-up on this review.
PRICE: Albertson's, on sale for 1.79. Normally in the 1.99 to 2.29 price range.
WEBSITE: SobeAdrenalineRush.com . Finally a site that has a game, a game called "Help Matt Adrenalize." Unfortunately, when I tried to play it I got a lot of blank screens. Seeing as how I have the updated Flash plug-in I'm not sure what the problem was. But at least they have the right idea.
They also have the usual wallpapers and gallery and even e-cards. The wallpapers were a little better than usual. Not just the logo, some actual sports shots and especially nice is the Student Body Calender girls--a big plus as it is not just one or two lazy wallpaper girl poses. 12 poses in all of hot college gals which I guess is something they arranged with Tempe12.com, the nation's sexiest college students. Good job guys, though I still am waiting for an energy drink site to do a babe of the week feature. I'm not sure why that's not common sense as far as promotion.
TASTE: Good. This energy drink has a juice taste or rather is very citrusy (yes, that's not a real word). It almost reminds me a little of grapefruit if grapefruit were sweetened up. I like it, no complaints.
AFTERTASTE: Slight citrus aftertaste. Kind of like if you were drinking orange juice or a similar fruit drink.
SUSTAINED EFFECTS: Nothing unusual.
OVERALL: Sobe is a good contender. Good taste, good can design, nice site, etc. The question is what will they do to put themselves over the top and stand out. All I can say is "nice" right now. As a customer I need to be wowed enough that I actually email a friend and say "check this out."
WOULD I BUY IT AGAIN? Yes. Especially if it is on sale. For a juiced energy drink it's good.
GENERAL COMMENTS: Keep improving the website. Sobe is on track but can't slack off or they'll get beat by someone else who wants to go all out.
|
