COMPANY: High Performance Beverage Company
CAN DESIGN: The can is supposed to remind you of Holley's product which is NOS--Nitrous Oxide Systems. I guess if you're an auto enthusiast you know this already. I didn't. I misread the can because the logo text looks like No 5 which sounds pretty stupid for an energy drink name. I can't really judge the can from it's niche audience view, but from a general customer view it's confusing. If all they want is the niche audience then so be it. After looking at the can for awhile it did remind me of something I would find at a car parts supply shop, which isn't very appealing as far as a drink. The can now reminds me of oil or some other indigestible liquid not meant for human consumption.
CAN DETAILS: 16 FL OZ, 110 Calories per serving, 2 servings per can. I'm catching on to this dividing calories trick. Actual calories in the can is 220.
PRICE: As proof that my confusion as to what this drink was isn't abnormal, I found it on the bottom shelf at Albertsons, kind of sticky and dusty and on sale for 1.79. Kind of like an old forgotten can of lube for something car-related.
WEBSITE: You can find the original Nitrous Oxide Systems product here at Holley.com and the energy drink here at DrinkNos.com (which is basically telling you to drink Nitrous Oxide). Both sites make you feel like you're stuck at Jiffy Lube. Gray tones, dull colors, long words describing fuel injection that may just be made up... But let's check out the DrinkNos.com site since that's what this review is about.
The first thing I did was play their video hyping several race cars that have their logo on them. The direction was pretty much amateur hour but the car race was vicious. Why they had to have an annoying band playing over everything I don't know, I couldn't even hear the guy talk at the end of the video.
Of course, next I went to a feature called "Naughty Nos Girls" expecting pinups and wallpapers. Instead it was a gallery of amateur photos of the promo girls they hire to whore their products. Still they had some sexy shots worth looking at.
That's basically what the site consists of, amateur photos and amateur videos. Are they that low budget. The site looks like it was a bought template from one of those online Flash template warehouses.
Not much else except for a contest to win a Pontiac Solstice.
TASTE: So does NOS taste like Nitrous Oxide? To me it tastes more like sweetened juice, passion fruit that is. Not a bad taste but it doesn't stand out. I've tasted this energy drink before with another name on the can.
AFTERTASTE: Sweet acidic taste.
SUSTAINED EFFECTS: Nothing unusual.
OVERALL: Decent taste, and I can't really say anything bad about the can and the site if it's aimed at a small niche audience. They know their audience, I don't. I can say that this Energy Drink won't be able to compete with the larger contenders unless they can make their text logo actually look like "Nos" instead of "No 5." It's not the greatest name for an energy drink to begin with but with a proper text logo they could make it identifiable to non-car enthusiasts.
WOULD I BUY IT AGAIN? Doubtful unless I was stuck in a Schucks and it was all they had.

GENERAL COMMENTS: If they want a racing circuit audience then they probably have done what they need to do. Otherwise, site needs improvement and so does the can image.